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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>How We Help</image:title>
      <image:caption>The Brand The Smith &amp; Sons Franchise system supplies the brand, systems, tools, resources, initial and ongoing training and support to a Franchisee to enable them to operate and develop a successful renovation business.</image:caption>
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      <image:caption>The Business Smith &amp; Sons Franchisees are responsible for the day to day operation and decision making in the business &amp; with all of the digital branding, business &amp; operating systems, training &amp; support in place, the outlook is positive.</image:caption>
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      <image:caption>The Benefits The major benefit for the Franchisee is that the Franchisor (the owner and operator of the head company) has invested hundreds of thousands of dollars &amp; many hours developing systems the Franchisee can use immediately.</image:caption>
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      <image:caption>Marketing and sales for many builders are the worst things they have to deal with – because it’s all about talking and connecting to people! But unless you do this – and understand the importance of a ‘sales funnel’, your business simply cannot survive. We always hear the old chestnut of ‘I never advertise, I just work on referrals’. Unfortunately, population growth across many areas of the country means that word of mouth just cannot keep up, and more and more people are choosing to simply google builders in their area and go from there.You have to know how to reach these people, it’s that simple. And once you have reached them, you need the skills to convert those leads into jobs. Smith &amp; Sons know this – and as a Smith &amp; Sons Franchise Partner, you have access to years of sales and marketing knowledge that can keep you ahead of your competition in this critical area.</image:caption>
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